Pragma-linguistic Devices Used in Real-estate Advertisements in Egypt

  This paper examines the representation of pragma-linguistic devices in Ramadan’s real-estate advertisements in Egypt 2024 through a pragmatic and linguistic lens. While some consumers could swallow deceptive language in ads, this desire is not unanimous, posing challenges for businesses. Advertis...

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Bibliografski detalji

Glavni autor:	Dina Gaber Zanaty
Format:	Artigo
Jezik:	Árabe
Izdano:	Suez Canal University, Faculty of Arts and Humanities 2024-09-01
Serija:	Maǧallaẗ Kulliyyaẗ Al-Adāb wa Al-ʿulūm Al-Insāniyyaẗ - Ǧāmiʿaẗ Qanāẗ Al-Siwaīs
Teme:	Pragmatic-linguistic Analysis Advertising Discourse Marketing Discourse Real-estate Advertising Misleading Advertising
Online pristup:	https://jfhsc.journals.ekb.eg/article_410795_7e6c38ec85b98c3eceabe32cc950ef38.pdf
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