LEGITIMACY AS A BARRIER: AN ANALYSIS OF BRAZILIAN PREMIUM COCOA AND CHOCOLATE LEGITIMATION PROCESS
How can a product be legitimated when the legitimation process includes another legitimate product as a barrier? To address this question, we conducted a process theorization through in-depth analysis of interviews and newspaper articles in the context of Brazilian premium cocoa and chocolate market...
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| Pubblicato in: | RAE - Revista de Administração de Empresas |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fundação Getulio Vargas
2018
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=155158452007 https://www.redalyc.org/journal/1551/155158452007/ https://www.redalyc.org/journal/1551/155158452007/html/ https://www.redalyc.org/journal/1551/155158452007/155158452007.epub https://www.redalyc.org/journal/1551/155158452007/movil |
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