LEGITIMACY AS A BARRIER: AN ANALYSIS OF BRAZILIAN PREMIUM COCOA AND CHOCOLATE LEGITIMATION PROCESS
How can a product be legitimated when the legitimation process includes another legitimate product as a barrier? To address this question, we conducted a process theorization through in-depth analysis of interviews and newspaper articles in the context of Brazilian premium cocoa and chocolate market...
সংরক্ষণ করুন:
| প্রকাশিত: | RAE - Revista de Administração de Empresas |
|---|---|
| প্রধান লেখক: | , , |
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Fundação Getulio Vargas
2018
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.redalyc.org/articulo.oa?id=155158452007 https://www.redalyc.org/journal/1551/155158452007/ https://www.redalyc.org/journal/1551/155158452007/html/ https://www.redalyc.org/journal/1551/155158452007/155158452007.epub https://www.redalyc.org/journal/1551/155158452007/movil |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
|