Antecedents to Customer Retention in a Corporate Context
Strategies for relational practice can vary considerably, depending on which constructs are driving customer retention. In this sense, we developed and tested a theoretical model considering the constructs: perceived value, service provider reputation, trust, and switching costs as antecedents to cu...
-д хадгалсан:
| -д хэвлэсэн: | BBR - Brazilian Business Review |
|---|---|
| Үндсэн зохиолчид: | , , |
| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
FUCAPE Business School
2016
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| Нөхцлүүд: | |
| Онлайн хандалт: | https://www.redalyc.org/articulo.oa?id=123043477001 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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