Antecedents to Customer Retention in a Corporate Context
Strategies for relational practice can vary considerably, depending on which constructs are driving customer retention. In this sense, we developed and tested a theoretical model considering the constructs: perceived value, service provider reputation, trust, and switching costs as antecedents to cu...
Сохранить в:
| Опубликовано в:: | BBR - Brazilian Business Review |
|---|---|
| Главные авторы: | , , |
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
FUCAPE Business School
2016
|
| Предметы: | |
| Online-ссылка: | https://www.redalyc.org/articulo.oa?id=123043477001 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
|