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Estrategias integrales de la mercadotecnia
The constant and general change in the business environment, derived from the economic model modifications and from the technology development, has provoked substantial modifications in the ways of managing and in consequence variations in the marketing strategies development, specially when it is i...
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| Publicado no: | Revista Colombiana de Marketing |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Autónoma de Bucaramanga
2001
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=10900203 |
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