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Estrategias integrales de la mercadotecnia
The constant and general change in the business environment, derived from the economic model modifications and from the technology development, has provoked substantial modifications in the ways of managing and in consequence variations in the marketing strategies development, specially when it is i...
保存先:
出版年: | Revista Colombiana de Marketing |
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主要な著者: | , |
フォーマット: | Artigo |
言語: | Inglês |
出版事項: |
Universidad Autónoma de Bucaramanga
2001
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主題: | |
オンライン・アクセス: | https://www.redalyc.org/articulo.oa?id=10900203 |
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