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Estrategias integrales de la mercadotecnia

The constant and general change in the business environment, derived from the economic model modifications and from the technology development, has provoked substantial modifications in the ways of managing and in consequence variations in the marketing strategies development, specially when it is i...

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Bibliografski detalji
Izdano u:Revista Colombiana de Marketing
Glavni autori: Arturo Sánchez Martínez, Patricio Gudiño Pérez
Format: Artigo
Jezik:Inglês
Izdano: Universidad Autónoma de Bucaramanga 2001
Teme:
Online pristup:https://www.redalyc.org/articulo.oa?id=10900203
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