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Estrategias integrales de la mercadotecnia

The constant and general change in the business environment, derived from the economic model modifications and from the technology development, has provoked substantial modifications in the ways of managing and in consequence variations in the marketing strategies development, specially when it is i...

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Foilsithe in:Revista Colombiana de Marketing
Main Authors: Arturo Sánchez Martínez, Patricio Gudiño Pérez
Formáid: Artigo
Teanga:Inglês
Foilsithe: Universidad Autónoma de Bucaramanga 2001
Ábhair:
Rochtain Ar Líne:https://www.redalyc.org/articulo.oa?id=10900203
Clibeanna: Cuir Clib Leis
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