Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food mar...

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Détails bibliographiques
Publié dans:J Nutr Sci
Auteurs principaux: Pollack, Catherine C., Gilbert-Diamond, Diane, Emond, Jennifer A., Eschholz, Alec, Evans, Rebecca K., Boyland, Emma J., Masterson, Travis D.
Format: Artigo
Langue:Inglês
Publié: Cambridge University Press 2021
Sujets:
Research Article
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC8141682/
https://ncbi.nlm.nih.gov/pubmed/34094513
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/jns.2021.22
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