Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food mar...

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Vydáno v:J Nutr Sci
Hlavní autoři: Pollack, Catherine C., Gilbert-Diamond, Diane, Emond, Jennifer A., Eschholz, Alec, Evans, Rebecca K., Boyland, Emma J., Masterson, Travis D.
Médium: Artigo
Jazyk:Inglês
Vydáno: Cambridge University Press 2021
Témata:
Research Article
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC8141682/
https://ncbi.nlm.nih.gov/pubmed/34094513
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/jns.2021.22
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