Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food mar...

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Detaylı Bibliyografya
Yayımlandı:J Nutr Sci
Asıl Yazarlar: Pollack, Catherine C., Gilbert-Diamond, Diane, Emond, Jennifer A., Eschholz, Alec, Evans, Rebecca K., Boyland, Emma J., Masterson, Travis D.
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Cambridge University Press 2021
Konular:
Research Article
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC8141682/
https://ncbi.nlm.nih.gov/pubmed/34094513
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/jns.2021.22
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