Φορτώνει......
Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube
Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food mar...
Αποθηκεύτηκε σε:
| Τόπος έκδοσης: | J Nutr Sci |
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| Κύριοι συγγραφείς: | , , , , , , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Cambridge University Press
2021
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| Θέματα: | |
| Διαθέσιμο Online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8141682/ https://ncbi.nlm.nih.gov/pubmed/34094513 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/jns.2021.22 |
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