Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

Influencer marketing may be amplified on livestreaming platforms (e.g., Twitch) compared with asynchronous social media (e.g., YouTube). However, food and beverage marketing on Twitch has not been evaluated at a user level. The present study aimed to compare users’ self-reported exposure to food mar...

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Dades bibliogràfiques
Publicat a:J Nutr Sci
Autors principals: Pollack, Catherine C., Gilbert-Diamond, Diane, Emond, Jennifer A., Eschholz, Alec, Evans, Rebecca K., Boyland, Emma J., Masterson, Travis D.
Format: Artigo
Idioma:Inglês
Publicat: Cambridge University Press 2021
Matèries:
Research Article
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC8141682/
https://ncbi.nlm.nih.gov/pubmed/34094513
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/jns.2021.22
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