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Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture

BACKGROUND: Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion, and related communicative avenues, associated...

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Pubblicato in:BMC Health Serv Res
Autori principali: Elrod, James K., Fortenberry, John L.
Natura: Artigo
Lingua:Inglês
Pubblicazione: BioMed Central 2020
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC7491120/
https://ncbi.nlm.nih.gov/pubmed/32928200
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05607-6
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