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Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients
BACKGROUND: Direct marketing—the delivery of messages via mail, the Internet, and similar routes directly to consumers—is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings and opportunities. Examples of direct marketin...
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| Publicado no: | BMC Health Serv Res |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7491113/ https://ncbi.nlm.nih.gov/pubmed/32928187 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05603-w |
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