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Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods

Objectives. To investigate the transfer of marketing knowledge and infrastructure for targeting racial/ethnic minorities from the tobacco to the food and beverage industry in the United States. Methods. We analyzed internal industry documents between April 2018 and April 2019 from the University of...

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Bibliografske podrobnosti
izdano v:Am J Public Health
Main Authors: Nguyen, Kim H., Glantz, Stanton A., Palmer, Casey N., Schmidt, Laura A.
Format: Artigo
Jezik:Inglês
Izdano: American Public Health Association 2020
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC7002936/
https://ncbi.nlm.nih.gov/pubmed/31944842
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2019.305482
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