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Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods

Objectives. To investigate the transfer of marketing knowledge and infrastructure for targeting racial/ethnic minorities from the tobacco to the food and beverage industry in the United States. Methods. We analyzed internal industry documents between April 2018 and April 2019 from the University of...

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Detalhes bibliográficos
Publicado no:Am J Public Health
Main Authors: Nguyen, Kim H., Glantz, Stanton A., Palmer, Casey N., Schmidt, Laura A.
Formato: Artigo
Idioma:Inglês
Publicado em: American Public Health Association 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7002936/
https://ncbi.nlm.nih.gov/pubmed/31944842
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2019.305482
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