Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods

Objectives. To investigate the transfer of marketing knowledge and infrastructure for targeting racial/ethnic minorities from the tobacco to the food and beverage industry in the United States. Methods. We analyzed internal industry documents between April 2018 and April 2019 from the University of...

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Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:Am J Public Health
Egile Nagusiak: Nguyen, Kim H., Glantz, Stanton A., Palmer, Casey N., Schmidt, Laura A.
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: American Public Health Association 2020
Gaiak:
AJPH History
Sarrera elektronikoa:https://ncbi.nlm.nih.gov/pmc/articles/PMC7002936/
https://ncbi.nlm.nih.gov/pubmed/31944842
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2019.305482
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