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How Philip Morris unlocked the Japanese cigarette market: lessons for global tobacco control
Background: The Framework Convention on Tobacco Control includes tobacco advertising restrictions that are strongly opposed by the tobacco industry. Marketing strategies used by transnational tobacco companies to open the Japanese market in the absence of such restrictions are described. Methods: An...
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| Auteurs principaux: | , , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
BMJ Group
2004
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1747921/ https://ncbi.nlm.nih.gov/pubmed/15564622 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2004.008441 |
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