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How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control

Objective: To describe Philip Morris' global market research and international promotional strategies targeting young adults. Methods: : Analysis of previously secret tobacco industry documents. Results: Philip Morris pursued standardised market research and strategic marketing plans in differe...

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Detalhes bibliográficos
Main Authors: Hafez, N, Ling, P
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Group 2005
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1748078/
https://ncbi.nlm.nih.gov/pubmed/16046690
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2005.011189
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