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How Philip Morris built Marlboro into a global brand for young adults: implications for international tobacco control
Objective: To describe Philip Morris' global market research and international promotional strategies targeting young adults. Methods: : Analysis of previously secret tobacco industry documents. Results: Philip Morris pursued standardised market research and strategic marketing plans in differe...
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Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
BMJ Group
2005
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Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1748078/ https://ncbi.nlm.nih.gov/pubmed/16046690 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2005.011189 |
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