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Young adults' opinions of Philip Morris and its television advertising

Objective: To determine what young people think about the tobacco company Philip Morris and how it affects their evaluations of the company's new television advertising. Design: Data were gathered in the context of a controlled experiment in which participants saw four Philip Morris ads about y...

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Bibliografiske detaljer
Main Authors: Henriksen, L, Fortmann, S
Format: Artigo
Sprog:Inglês
Udgivet: BMJ Group 2002
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC1759020/
https://ncbi.nlm.nih.gov/pubmed/12198275
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.11.3.236
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