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Young adults' opinions of Philip Morris and its television advertising
Objective: To determine what young people think about the tobacco company Philip Morris and how it affects their evaluations of the company's new television advertising. Design: Data were gathered in the context of a controlled experiment in which participants saw four Philip Morris ads about y...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
BMJ Group
2002
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1759020/ https://ncbi.nlm.nih.gov/pubmed/12198275 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.11.3.236 |
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