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Corporate Image and Public Health: An Analysis of the Philip Morris, Kraft, and Nestlé Websites
Companies need to maintain a good reputation to do business; however, companies in the infant formula, tobacco, and processed food industries have been identified as promoting disease. Such companies use their websites as a means of promulgating a positive public image, thereby potentially reducing...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
2012
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| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3362195/ https://ncbi.nlm.nih.gov/pubmed/22420639 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2011.635776 |
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