Working to make an image: an analysis of three Philip Morris corporate image media campaigns

OBJECTIVE: To describe the nature and timing of, and population exposure to, Philip Morris USA's three explicit corporate image television advertising campaigns and explore the motivations behind each campaign. METHODS: : Analysis of television ratings from the largest 75 media markets in the U...

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Bibliographic Details
Main Authors: Szczypka, Glen, Wakefield, Melanie A, Emery, Sherry, Terry‐McElrath, Yvonne M, Flay, Brian R, Chaloupka, Frank J
Format: Artigo
Language:Inglês
Published: BMJ Group 2007
Subjects:
Research Paper
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC2598574/
https://ncbi.nlm.nih.gov/pubmed/17897994
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2007.020412
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