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Working to make an image: an analysis of three Philip Morris corporate image media campaigns
OBJECTIVE: To describe the nature and timing of, and population exposure to, Philip Morris USA's three explicit corporate image television advertising campaigns and explore the motivations behind each campaign. METHODS: : Analysis of television ratings from the largest 75 media markets in the U...
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| Main Authors: | , , , , , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
BMJ Group
2007
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2598574/ https://ncbi.nlm.nih.gov/pubmed/17897994 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tc.2007.020412 |
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