Skin Conductance Responses Indicate Children are Physiologically Aroused by Their Favourite Branded Food and Drink Products

Children’s favourite food and beverage brands use various tactics to foster positive associations and loyalty. This brand-consumer dynamic is frequently influenced by the use of implicit techniques and emotional appeals. Few studies have used physiological methods to examine the connections that bra...

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Detalles Bibliográficos
Publicado en:Int J Environ Res Public Health
Main Authors: Smith, Rachel, Kelly, Bridget, Yeatman, Heather, Johnstone, Stuart, Baur, Louise, King, Lesley, Boyland, Emma, Chapman, Kathy, Hughes, Clare, Bauman, Adrian
Formato: Artigo
Idioma:Inglês
Publicado: MDPI 2019
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Article
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC6747165/
https://ncbi.nlm.nih.gov/pubmed/31438489
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph16173014
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