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"Food company sponsors are kind, generous and cool": (Mis)conceptions of junior sports players

BACKGROUND: Children's exposure to unhealthy food marketing influences their food knowledge, preferences and consumption. Sport sponsorship by food companies is widespread and industry investment in this marketing is increasing. This study aimed to assess children's awareness of sport spon...

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Autori principali: Kelly, Bridget, Baur, Louise A, Bauman, Adrian E, King, Lesley, Chapman, Kathy, Smith, Ben J
Natura: Artigo
Lingua:Inglês
Pubblicazione: BioMed Central 2011
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC3179435/
https://ncbi.nlm.nih.gov/pubmed/21888675
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1479-5868-8-95
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