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What are the perceived target groups and occasions for wines and beers labelled with verbal and numerical descriptors of lower alcohol strength? An experimental study

OBJECTIVES: Alcohol consumption is the fifth leading cause of morbidity and mortality globally. The development and promotion of lower strength alcohol products may help reduce alcohol consumption and associated harms. This study assessed what a sample of UK weekly drinkers perceived to be the targe...

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Publicat a:BMJ Open
Autors principals: Vasiljevic, Milica, Couturier, Dominique-Laurent, Marteau, Theresa M
Format: Artigo
Idioma:Inglês
Publicat: BMJ Publishing Group 2019
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC6576127/
https://ncbi.nlm.nih.gov/pubmed/31189670
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2018-024412
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