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Impact on Product Appeal of Labeling Wine and Beer With (a) Lower Strength Alcohol Verbal Descriptors and (b) Percent Alcohol by Volume (%ABV): An Experimental Study

Lower strength alcohol products may help reduce alcohol consumption and associated harms. This study assessed the impact of labeling wine and beer with different verbal descriptors denoting lower strength, with and without percent alcohol by volume (%ABV), on product appeal and understanding of stre...

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Pubblicato in:Psychol Addict Behav
Autori principali: Vasiljevic, Milica, Couturier, Dominique-Laurent, Marteau, Theresa M.
Natura: Artigo
Lingua:Inglês
Pubblicazione: American Psychological Association 2018
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC6241458/
https://ncbi.nlm.nih.gov/pubmed/30160500
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/adb0000376
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