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Impact on Product Appeal of Labeling Wine and Beer With (a) Lower Strength Alcohol Verbal Descriptors and (b) Percent Alcohol by Volume (%ABV): An Experimental Study

Lower strength alcohol products may help reduce alcohol consumption and associated harms. This study assessed the impact of labeling wine and beer with different verbal descriptors denoting lower strength, with and without percent alcohol by volume (%ABV), on product appeal and understanding of stre...

詳細記述

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書誌詳細
出版年:Psychol Addict Behav
主要な著者: Vasiljevic, Milica, Couturier, Dominique-Laurent, Marteau, Theresa M.
フォーマット: Artigo
言語:Inglês
出版事項: American Psychological Association 2018
主題:
オンライン・アクセス:https://ncbi.nlm.nih.gov/pmc/articles/PMC6241458/
https://ncbi.nlm.nih.gov/pubmed/30160500
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/adb0000376
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