Learning from Social Marketing: Living and Eating for Health Segments (LEHS) and Social Media Use (P16-023-19)

OBJECTIVES: Behavior change in young adults (YA) is notoriously difficult. Psycho-behavioral segmentation, used by marketing, may be more effective to foster change than grouping by demographic characteristics alone. The aim was to determine whether previously developed Living and Eating for Health...

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Vydáno v:Curr Dev Nutr
Hlavní autoři: Reid, Mike, Chin, Shinyi, Molenaar, Annika, Brennan, Linda, Truby, Helen, McCaffrey, Tracy
Médium: Artigo
Jazyk:Inglês
Vydáno: Oxford University Press 2019
Témata:
Nutrition Education and Behavioral Science
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC6574739/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/cdn/nzz050.P16-023-19
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