Learning from Social Marketing: Living and Eating for Health Segments (LEHS) and Social Media Use (P16-023-19)

OBJECTIVES: Behavior change in young adults (YA) is notoriously difficult. Psycho-behavioral segmentation, used by marketing, may be more effective to foster change than grouping by demographic characteristics alone. The aim was to determine whether previously developed Living and Eating for Health...

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Publicat a:Curr Dev Nutr
Autors principals: Reid, Mike, Chin, Shinyi, Molenaar, Annika, Brennan, Linda, Truby, Helen, McCaffrey, Tracy
Format: Artigo
Idioma:Inglês
Publicat: Oxford University Press 2019
Matèries:
Nutrition Education and Behavioral Science
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC6574739/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/cdn/nzz050.P16-023-19
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