Learning from Social Marketing: Living and Eating for Health Segments (LEHS) and Social Media Use (P16-023-19)

OBJECTIVES: Behavior change in young adults (YA) is notoriously difficult. Psycho-behavioral segmentation, used by marketing, may be more effective to foster change than grouping by demographic characteristics alone. The aim was to determine whether previously developed Living and Eating for Health...

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Detalhes bibliográficos
Publicado no:Curr Dev Nutr
Main Authors: Reid, Mike, Chin, Shinyi, Molenaar, Annika, Brennan, Linda, Truby, Helen, McCaffrey, Tracy
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2019
Assuntos:
Nutrition Education and Behavioral Science
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6574739/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/cdn/nzz050.P16-023-19
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