Learning from Social Marketing: Living and Eating for Health Segments (LEHS) and Social Media Use (P16-023-19)

OBJECTIVES: Behavior change in young adults (YA) is notoriously difficult. Psycho-behavioral segmentation, used by marketing, may be more effective to foster change than grouping by demographic characteristics alone. The aim was to determine whether previously developed Living and Eating for Health...

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Bibliografiske detaljer
Udgivet i:Curr Dev Nutr
Main Authors: Reid, Mike, Chin, Shinyi, Molenaar, Annika, Brennan, Linda, Truby, Helen, McCaffrey, Tracy
Format: Artigo
Sprog:Inglês
Udgivet: Oxford University Press 2019
Fag:
Nutrition Education and Behavioral Science
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6574739/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/cdn/nzz050.P16-023-19
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