A multidisciplinary approach to health campaign effectiveness

Campaign costs are rising, making ad execution testing more critical to determine effectiveness prior to media spending. Premarket testing occurs prior to messages’ airing while in-market testing examines message attributes when messages are aired within a real-world setting, where context plays an...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:J Public Health Res
Egile Nagusiak: Rath, Jessica M., Greenberg, Marisa, Ganz, Ollie, Pitzer, Lindsay, Hair, Elizabeth C., Xiao, Haijun, Cantrell, Jennifer, Vallone, Donna
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: PAGEPress Publications, Pavia, Italy 2018
Gaiak:
Brief Report
Sarrera elektronikoa:https://ncbi.nlm.nih.gov/pmc/articles/PMC6278874/
https://ncbi.nlm.nih.gov/pubmed/30581807
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4081/jphr.2018.1379
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