Effects of the truth FinishIt brand on tobacco outcomes

Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth employed branding to compete directly with the tobacco industry. In 2014, the launch of truth FinishIt reflected changes in the brand's strategy, the tobacco control environment, and youth/young adult behavio...

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Detalhes bibliográficos
Publicado no:Prev Med Rep
Main Authors: Evans, W. Douglas, Rath, Jessica M., Hair, Elizabeth C., Snider, Jeremy Williams, Pitzer, Lindsay, Greenberg, Marisa, Xiao, Haijun, Cantrell, Jennifer, Vallone, Donna
Formato: Artigo
Idioma:Inglês
Publicado em: Elsevier 2017
Assuntos:
Regular Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5724797/
https://ncbi.nlm.nih.gov/pubmed/29276667
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pmedr.2017.11.008
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