Effects of the truth FinishIt brand on tobacco outcomes

Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth employed branding to compete directly with the tobacco industry. In 2014, the launch of truth FinishIt reflected changes in the brand's strategy, the tobacco control environment, and youth/young adult behavio...

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Bibliographic Details
Published in:Prev Med Rep
Main Authors: Evans, W. Douglas, Rath, Jessica M., Hair, Elizabeth C., Snider, Jeremy Williams, Pitzer, Lindsay, Greenberg, Marisa, Xiao, Haijun, Cantrell, Jennifer, Vallone, Donna
Format: Artigo
Language:Inglês
Published: Elsevier 2017
Subjects:
Regular Article
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5724797/
https://ncbi.nlm.nih.gov/pubmed/29276667
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pmedr.2017.11.008
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