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Effects of the truth FinishIt brand on tobacco outcomes
Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth employed branding to compete directly with the tobacco industry. In 2014, the launch of truth FinishIt reflected changes in the brand's strategy, the tobacco control environment, and youth/young adult behavio...
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| 出版年: | Prev Med Rep |
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| 主要な著者: | , , , , , , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Elsevier
2017
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5724797/ https://ncbi.nlm.nih.gov/pubmed/29276667 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pmedr.2017.11.008 |
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