A multidisciplinary approach to health campaign effectiveness

Campaign costs are rising, making ad execution testing more critical to determine effectiveness prior to media spending. Premarket testing occurs prior to messages’ airing while in-market testing examines message attributes when messages are aired within a real-world setting, where context plays an...

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Detalhes bibliográficos
Publicado no:J Public Health Res
Main Authors: Rath, Jessica M., Greenberg, Marisa, Ganz, Ollie, Pitzer, Lindsay, Hair, Elizabeth C., Xiao, Haijun, Cantrell, Jennifer, Vallone, Donna
Formato: Artigo
Idioma:Inglês
Publicado em: PAGEPress Publications, Pavia, Italy 2018
Assuntos:
Brief Report
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6278874/
https://ncbi.nlm.nih.gov/pubmed/30581807
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4081/jphr.2018.1379
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