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The Effect of Branding to Promote Healthy Behavior: Reducing Tobacco Use among Youth and Young Adults

Policy interventions such as public health mass media campaigns disseminate messages in order to improve health-related knowledge, attitudes, beliefs and behaviors at the population level. Only more recently have campaigns that promote health-related behaviors adopted branding, a well-established ma...

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Detalhes bibliográficos
Publicado no:Int J Environ Res Public Health
Main Authors: Vallone, Donna, Greenberg, Marisa, Xiao, Haijun, Bennett, Morgane, Cantrell, Jennifer, Rath, Jessica, Hair, Elizabeth
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5750935/
https://ncbi.nlm.nih.gov/pubmed/29215555
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph14121517
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