Impact of Corporate Reputation on Brand Differentiation: An Empirical Study from Iranian Pharmaceutical Companies

The influence of company reputation or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State...

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Podrobná bibliografie
Vydáno v:Iran J Pharm Res
Hlavní autoři: vahabzadeh, Afshin, vatanpour, Hossein, dinarvand, Rasoul, rajabzadeh, Ali, salamzadeh, Jamshid, mohammadzadeh, Mehdi
Médium: Artigo
Jazyk:Inglês
Vydáno: Shaheed Beheshti University of Medical Sciences 2017
Témata:
Original Article
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC5843328/
https://ncbi.nlm.nih.gov/pubmed/29552075
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