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Impact of Corporate Reputation on Brand Differentiation: An Empirical Study from Iranian Pharmaceutical Companies

The influence of company reputation or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
הוצא לאור ב:Iran J Pharm Res
Main Authors: vahabzadeh, Afshin, vatanpour, Hossein, dinarvand, Rasoul, rajabzadeh, Ali, salamzadeh, Jamshid, mohammadzadeh, Mehdi
פורמט: Artigo
שפה:Inglês
יצא לאור: Shaheed Beheshti University of Medical Sciences 2017
נושאים:
גישה מקוונת:https://ncbi.nlm.nih.gov/pmc/articles/PMC5843328/
https://ncbi.nlm.nih.gov/pubmed/29552075
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