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Impact of Corporate Reputation on Brand Differentiation: An Empirical Study from Iranian Pharmaceutical Companies

The influence of company reputation or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State...

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Detalhes bibliográficos
Publicado no:Iran J Pharm Res
Main Authors: vahabzadeh, Afshin, vatanpour, Hossein, dinarvand, Rasoul, rajabzadeh, Ali, salamzadeh, Jamshid, mohammadzadeh, Mehdi
Formato: Artigo
Idioma:Inglês
Publicado em: Shaheed Beheshti University of Medical Sciences 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5843328/
https://ncbi.nlm.nih.gov/pubmed/29552075
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