Organizational performance, Marketing strategy, and Financial strategic alignment: an empirical study on Iranian pharmaceutical firms

BACKGROUND: Strategic Functional-level planning should be aligned with business level and other functional strategies of a company. It is presumed that assimilating the strategies could have positive contribution to business performance, in this regard alignment between marketing strategy and financ...

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Bibliografiske detaljer
Main Authors: Mohammadzadeh, Mehdi, Aarabi, Sied Mohammad, Salamzadeh, Jamshid
Format: Artigo
Sprog:Inglês
Udgivet: BioMed Central 2013
Fag:
Short Communication
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC3765216/
https://ncbi.nlm.nih.gov/pubmed/23915467
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/2008-2231-21-65
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