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Recall of “The Real Cost” Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs
Though previous research suggests the FDA's “The Real Cost” anti-smoking campaign has reduced smoking initiation, the theorized pathway of effects (through targeted beliefs) has not been evaluated. This study assesses the relationship between recall of campaign television advertisements and ad-...
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| Publicado no: | J Health Commun |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5822679/ https://ncbi.nlm.nih.gov/pubmed/28937865 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2017.1364311 |
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