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Race and gender moderation of the relationship between cessation beliefs and intentions: is race or gender message segmentation necessary in anti-smoking campaigns?
Debate persists over whether different message strategies in anti-smoking campaigns are needed for audiences of different races or genders. This study considers the need for ‘message segmentation’, which is the process of differentiating the beliefs that might be the focus of messages for population...
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| Main Authors: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2013
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3772333/ https://ncbi.nlm.nih.gov/pubmed/23720493 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyt067 |
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