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Evaluation of a Mass Media Campaign Promoting Using Help to Quit Smoking

BACKGROUND: Although there is evidence that promoting individual cessation aids increases their utilization, mass media campaigns highlighting the benefit of using help to quit have not been evaluated. PURPOSE: To analyze the effects of a Philadelphia adult smoking–cessation media campaign targeting...

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Bibliografische gegevens
Hoofdauteurs: Gibson, Laura A., Parvanta, Sarah A., Jeong, Michelle, Hornik, Robert C.
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: 2014
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Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4023347/
https://ncbi.nlm.nih.gov/pubmed/24745639
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2014.01.011
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