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Evaluation of EX: A National Mass Media Smoking Cessation Campaign
Objectives. We used longitudinal data to examine the relationship between confirmed awareness of a national, branded, mass media smoking cessation campaign and cessation outcomes. Methods. We surveyed adult smokers (n = 4067) in 8 designated market areas (“media markets”) at baseline and again appro...
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| Main Authors: | , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
American Public Health Association
2011
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3020196/ https://ncbi.nlm.nih.gov/pubmed/21164094 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2009.190454 |
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