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Cost effectiveness of a mass media-led anti-smoking campaign in Scotland

OBJECTIVE: To evaluate the costs and outcomes associated with the Health Education Board for Scotland's general public anti-smoking campaign during the developmental stage and its first year of operation. DESIGN: Cost information collected retrospectively was combined with prospectively collect...

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Detalhes bibliográficos
Main Authors: Ratcliffe, J., Cairns, J., Platt, S.
Formato: Artigo
Idioma:Inglês
Publicado em: BMJ Group 1997
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC1759546/
https://ncbi.nlm.nih.gov/pubmed/9291218
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