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Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension
Brand extension is a marketing strategy to apply the previously established brand name into new goods or service. A number of studies have reported the characteristics of human event-related potentials (ERPs) in response to the evaluation of goods-to-goods brand extension. In contrast, human brain r...
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| Publicado en: | Front Hum Neurosci |
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| Autores principales: | , , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Frontiers Media S.A.
2018
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| Materias: | |
| Acceso en línea: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5811480/ https://ncbi.nlm.nih.gov/pubmed/29479313 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnhum.2018.00044 |
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