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Involvement of bilateral insula in brand extension evaluation: an fMRI study
The present study aims to investigate functional involvement of brain areas in consumers’ evaluation of brand extension that refers to the use of well-established brand for launching new offerings. During functional magnetic resonance imaging (fMRI) scanning, participants viewed a beverage brand nam...
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| Udgivet i: | Sci Rep |
|---|---|
| Main Authors: | , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Nature Publishing Group UK
2021
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7873197/ https://ncbi.nlm.nih.gov/pubmed/33564059 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41598-021-83057-8 |
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