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Group-Level Neural Responses to Service-to-Service Brand Extension
Brand extension is a marketing strategy leveraging well-established brand to promote new offerings provided as goods or service. The previous neurophysiological studies on goods-to-goods brand extension have proposed that categorization and semantic memory processes are involved in brand extension e...
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| Udgivet i: | Front Neurosci |
|---|---|
| Main Authors: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Frontiers Media S.A.
2019
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6610219/ https://ncbi.nlm.nih.gov/pubmed/31316343 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2019.00676 |
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