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Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective
Brand extension typically has two strategies: brand name extension (BN) and brand logo extension (BL). The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. Event-related potentials (ERPs) were used to inv...
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| Izdano u: | Front Neurosci |
|---|---|
| Glavni autori: | , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Frontiers Media S.A.
2017
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| Teme: | |
| Online pristup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5341626/ https://ncbi.nlm.nih.gov/pubmed/28337121 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2017.00113 |
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