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NPS and Online WOM: Investigating the Relationship Between Customers’ Promoter Scores and eWOM Behavior
The Net Promoter Score (NPS) is, according to Reichheld, the single most reliable indicator of company growth, and many companies use this recommendation-based technique for measuring customer loyalty. Despite its widespread adoption by many companies across multiple industries, the debate about NPS...
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| Publicado no: | J Serv Res |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SAGE Publications
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5633038/ https://ncbi.nlm.nih.gov/pubmed/29046609 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1094670517696965 |
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