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NPS and Online WOM: Investigating the Relationship Between Customers’ Promoter Scores and eWOM Behavior
The Net Promoter Score (NPS) is, according to Reichheld, the single most reliable indicator of company growth, and many companies use this recommendation-based technique for measuring customer loyalty. Despite its widespread adoption by many companies across multiple industries, the debate about NPS...
Uloženo v:
| Vydáno v: | J Serv Res |
|---|---|
| Hlavní autoři: | , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
SAGE Publications
2017
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| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5633038/ https://ncbi.nlm.nih.gov/pubmed/29046609 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1094670517696965 |
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