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Weight Analysis of the Factors Affecting eWOM Providing Behavior
Electronic word of mouth (eWOM) significantly affects the consumer decision-making process. A number of studies investigated why consumers provide eWOM communications. Existing literature has contradicting factors regarding factors affect eWOM providing behaviour. This study aims to evaluate factors...
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| Publicado no: | Responsible Design, Implementation and Use of Information and Communication Technology |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7134272/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/978-3-030-44999-5_22 |
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